ALAMA is a culture-to-wear label created by our team of skilled women artisans, who were united by their will to promote the legacy of the Maasai tribe of Tanzania through hand-crafted bead jewelry that is designed for women and men who wish to support their culture and sustainable design.



ALAMA is empowered by the non-governmental organisation Africa Amini Alama which improves the living conditions of the Maasai and Meru tribes of Tanzania by providing them with free health care and social help, as well as free educational programs. In addition, the NGO invests into GMO-free agricultural production and sustainable tourism projects which are managed by the Maasai themselves. Working in close collaboration with ALAMA, the NGO is also supported by our brand as we invest part of our revenues generated through our jewelry sales online and in selected multi-brand stores into the projects of Africa Amini Alama



Committed to both the preservation of the Maasai tribe's cultural heritage and sustainable craftsmanship, ALAMA's jewellery collection grows organically, with unique and handmade statement pieces, instead of seasonal offerings, and with a zero waste policy. Our women artisans work only with locally sourced leather, as well as with recycled plastic and glass beads that they purchase from local markets in Northern Tanzania. When you wear ALAMA, you can be sure that your jewellery was made with respect for people, animals and the environment.