ALAMA is a culture-to-wear label created by a group of women artisans, who promote the legacy of the Maasai tribe of Tanzania through hand-crafted bead jewelry. 




ALAMA is empowered by the non-governmental organisation Africa Amini Alama which improves the living conditions of the Maasai and Meru tribes of Tanzania by providing them with free health care and social help, as well as free educational programs. In addition, the NGO invests into GMO-free agricultural production and sustainable tourism projects which are managed by the Maasai themselves. Working in close collaboration with ALAMA, the NGO is also supported by our brand as we currently donate part of the profits generated through our jewelry sales to the PAMOJA SECONDARY SCHOOL, an educational project initiated by Africa Amini Alama and the Maasais themselves.







Committed to both the preservation of the Maasai tribe's cultural heritage and sustainable craftsmanship, ALAMA's jewelry collection grows organically, with unique and handmade statement pieces, instead of seasonal offerings, and with a zero waste policy. Our women artisans work only with vegan leather, as well as with recycled plastic and rice bag threads, and with glass beads and metal pendants that they purchase from local markets in Northern Tanzania. When you wear ALAMA, you can be sure that your jewellery was made with respect for people, animals and the environment.






Our jewelry is hand beaded by a group of Maasai women at the foot of the Kilimanjaro and traditionally worn by the Maasai women and men. Some of the jewelry pieces can be worn in multiple ways – across the body or simply around the neck. Each jewelry piece is delivered in a traditional Maasai pouch and comes with an information card on which you can see a picture of the woman artisan who made your jewelry, her name and the cultural meaning of the purchased jewelry piece.