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ALAMA is a culture-to-wear label created by our team of skilled Maasai artisans. You can support the Maasai tribe of Northern Tanzania and celebrate their one-of-a-kind culture by buying one of our hand-crafted jewelry pieces. All our revenues go back to support the charitable programs of Africa Amini Alama, a non-governmental organization which improves the living conditions of the Maasai and Meru tribes of Northern Tanzania.