THE FIRST EVER FASHION CAMPAIGN WITH MAASAI WOMEN
Help us to support Maasai women artisans!
Our aim is to produce and exhibit the first ever photo & video project in Tanzania that puts the Maasai women artisans – not fashion models – into the limelight.
A discounted selection of our sustainable Maasai jewelry is available on kickstarter.com from March 17th until April 20th.
WHAT IS ALAMA?
ALAMA is a culture-to-wear label created by a group of women artisans, who promote the legacy of the Maasai tribe of Northern Tanzania through hand-crafted bead jewelry. Our meaningful jewelry is designed for anyone who wishes to support and empower the Maasai women of Tanzania, their culture and craftsmanship.
WHAT IS THIS CAMPAIGN FOR?
In order to promote Maasai craftsmanship on an international level, we'd like to travel to Tanzania to portrait and film each and every Maasai woman artisan who designs jewelry for ALAMA. The Maasai women artisans who work with us have already approved this project and are eager to make it happen!
PROMOTING MAASAI CRAFTSMANSHIP WORLDWIDE
We need your help to invite the photographer Ilyes Griyeb (Le Monde, Financial Times) and the film director Gavin Youngs from "The Apiary" (i-D, Nowness, Aesop), as well as the DOP and cameraman Phillip Kaminiak (Calvin Klein, Aesop) to portrait and film the Maasai women artisans who make ALAMA happen.
The results of this photo & video production will be showcased in an exhibition in Paris. Our aim is to turn this unique project into a traveling exhibition throughout 2018/2019, which will introduce the meaningful craftsmanship of the Maasai women artisans to an international audience.
SUPPORTING THE NGO AFRICA AMINI ALAMA
All benefits from the exhibition sales will be donated to the NGO Africa Amini Alama, and more specifically, to the PAMOJA SECONDARY SCHOOL, an educational project supported by the NGO and initiated by the Maasai themselves.
HOW DOES THIS CAMPAIGN EMPOWER MAASAI WOMEN?
The aim of this campaign is to give a voice to all the women artisans who make our jewelry, as they might otherwise not be heard and respected by the international audience as they ought to be.
We want to put each Maasai woman artisan that works for ALAMA into the limelight with this unique photography and video exhibition project that values them personally, as well as their meaningful craftsmanship.
Your donation will allow us to:
- empower ALAMA’s Maasai women artisans
- introduce their craftsmanship on an international level
- support the NGO Africa Amini Alama, and more specifically the construction of the Pamoja Secondary School for the Maasai children
The campaign’s goal is to reach 22k in the upcoming 35 days, which is why we count on your support to make this dream come true.
Thank you for your support!
Ashe oleng ("Maa" - Maasai language)