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ALAMA is a culture-to-wear label created by a group of Maasai women artisans in partnership with the NGO Africa Amini Alama. We promote the legacy of the Maasai tribe of Northern Tanzania through meaningful jewelry designed for anyone who wishes to support and empower the Maasai women of Tanzania, their culture and craftsmanship.


Pictures by Gio Staiano for NOWFASHION.